The holidays are again upon us. We hardly have time to recover from the holiday season and it is here again! Marketing during this time can be challenging but yet very rewarding. Utilizing your social media for your holiday marketing is not only cost effective but extremely important. Social media has evolved and is more relevant to your holiday marketing than ever.
Last year consumers spent billions online shopping for the holidays and your company needs to become a part of that spending. Below are some techniques and strategies to help you elevate your social media marketing for the holiday season and increase your sales for this critical time of year.
1. Holiday Spirit – Use holiday images, icons and other graphics to show your followers, fans and friends that you are in the holiday spirit and ready to give. Make your social media pages and posts “feel” warm and fuzzy. Make your pages a place people want to visit again and again to get that warm feeling the holiday season brings.
2. Pay It Forward – Make it a point to offer a portion of the sales to charity. Give the customer his or her choice to what charity you will donate to from their proceeds. Helping others is a crucial part of the holidays so make sure you are right there doing as much as you can.
3. Holiday Events – Events are an important part of marketing any time of year but can be even more vital during the holidays. Who doesn’t love a great contest or giveaway? Using the holiday theme can make them even more fun and satisfying. Hold a “Funniest Christmas Story” contest or “Most Outrageous Halloween Costume” event. Throw a holiday party and give away prizes, gifts and discounts. Use your imagination and creativity and do something totally unique!
4. Holiday Countdown – Count down the days until each holiday while giving daily prizes, incentives and special offers. Provide a different sale special each day. Give prizes each day. We have all heard of the 12 Days of Christmas marketing campaign but take it a step further with each holiday throughout the season.
5. Holiday Help – Take this time to post content to help get your followers through the stressful holiday season. Offer ideas on how to save money, gift ideas, cooking tips, stress reducers and more. Let your followers know you care and want to help make their holidays a little easier.
6. Holiday Engagement – People are very busy this time of year so to help encourage engagement, ask your followers to post their best holiday tips and ideas. Have them vote on which is the most helpful or innovative and offer prizes. Ask people what their favorite holiday is and what they love about it. Encourage your followers to share their favorite Christmas or Thanksgiving story. Let your fans share their holiday events and contests as well.
7. Holiday Polls – Another great way to get people more active on your page is to post a poll asking people for their opinions. Offer incentives for participating in the poll. Keep up the anticipation so when you are ready to reveal the results you can make it memorable.
8. Make It Visual – Make short but interesting holiday promotional videos and post them each day. Let people know you have hidden a code in the video for special offers and prizes. Sprinkle in some holiday humor and fun but always keep it appropriate.
9. Holiday Hashtags – Come up with a unique holiday hashtag to use for bringing people together. Use well-known holiday hashtags as well. #HappyHolidays, #ChristmasTree, #WinterWonderland, and #ChristmasMiracle are just a few examples.
10. Stay Social – As with everyone else, you are busier than ever during this time but you must make a point of staying active on your social pages. Be sure to set aside extra time for keeping up with your social marketing during the holidays. All your marketing campaigns will not do you much good if you are not there to reinforce all your hard work and elevate your social media marketing for the season.
Planning and carrying out a full holiday marketing season could make the difference in your sales success. It is never too early to start planning your holiday campaign to make sure you earn your piece of the online spending boom. We wish you a happy, safe and successful holiday season!
The term “cottage holiday” is used somewhat freely, but in essence it means a holiday taken in a self catering accommodation where you have the sole use of the accommodation. Holiday cottages are marvellous for escaping from the stresses and strains of everyday life.
There are properties available to suit most people, including: families with children, pets, or elderly parents wanting to go away together; small groups of people wishing to celebrate on a holiday; or couples wanting some alone time.
There are two primary methods for finding holiday cottages, via a travel consultant and via the Internet. The method you use will most likely be determined by the degree of detail and amount of effort you are prepared to be involved with during the process of selection process:
1 – Travel Consultants – A travel consultant should have good access to agents dealing in properties for self catering holidays. Should you already be using a travel agent for your holiday transport, it may be of benefit to also get them to find you appropriate accommodation as well. As long as you accurately define what you are looking for, using a travel consultant to do all the hard work of searching for and booking a holiday cottage could be a great advantage. On top of that, you would only need to make one payment to the travel consultant for both your accommodation and travel costs.
If the travel consultant provides it, an additional benefit may be that you could obtain a payment option so that your costs could be spread over a number of months.
2 – Internet – As for many things, the Internet and search engines are super tools to help you search for and find suitable holiday cottage accommodation. The advantages of searching online include:
You can make use of search engines such as Google or any other and you will be presented with various options for finding holiday cottages. There are quite a few websites run by either agents or tour operators where you can find a holiday cottage. A number of them also enable owners of homes to place their properties on lists and hence offer them as available for hire. You can search the Internet for a holiday cottage in several ways as outlined here:
Whichever method you use, it is highly likely that you will receive a large number of search results from which to start your search for a holiday cottage. It ma be that each search you make will provide results which include national, regional and local providers of accommodation. This happens as the bigger national providers also market to the smaller local areas.
When I want to go on a cottage holiday I initially go to a bigger national holiday cottage provider with a good reputation. My favourite is Cottages4You. If I do not find an appropriate cottage with them that matches my criteria, I try other big providers or even smaller agents, depending on what is available for the area I want to visit.
A holiday cottage is self catering holiday accommodation where you are the only user of the property for the duration of your stay. Holiday cottages are great for escaping your hectic everyday routine. There are properties to suit everyone and they are especially suitable for families with young children, pets, or aged parents; small groups; or couples.
You can find a cottage for your holiday either via a travel consultant or via the Internet. When searching the Internet you can use search terms on a local, regional or national basis. Whichever type of term you use you will probably get a large set of results from which to continue your search. Over time you will probably develop your own preferred search method.